THE STRATEGY : We all Wix
A creator led partnership strategy built
for long term growth A strategic approach
to embedding Wix AI into real cultural and professional worlds through co created digital and physical products.
What is We all Wix?
​We all Wix is a long term partnership strategy designed to integrate Wix AI into the everyday work of leading figures across industries.
Rather than treating partnerships as campaigns or promotional moments,
this model positions them as an ongoing system built on collaboration, co creation, and shared value.
The goal is not visibility for its own sake, but meaningful adoption of Wix AI through real professional and cultural use cases.
Why this partnership model?
​Digital presence today is spread across multiple platforms. Social networks drive discovery and conversation, while websites provide structure, ownership, and continuity.We all Wix is built on the understanding that Wix does not compete with existing platforms. It complements them. Wix AI becomes the infrastructure layer that connects content, identity, commerce, and community across platforms.The focus is not on technology as a message, but on technology as an enabler. Wix AI is embedded quietly and naturally into existing workflows, allowing people to create value without needing to become technical users.
Co-creation as a growth engine
At the core of We all Wix is co creation.
The strategy is based on partnerships with leading figures across industries. These are not content creators chosen
for reach alone, but professionals who shape practices, influence communities, and define how work
is done within their fields.Together with Wix AI,
these partners co create shared products.
These include digital products such as website templates and reusable structures, as well as physical products, experiences, and tangible outcomes born from cross world collaboration.Each product reflects a real workflow
and a real story, making Wix AI immediately relevant,
usable, and embedded in everyday practice.
From partnerships to adoption
​By treating partnerships as a product and growth channel rather than a media channel, We all Wix enables meaningful adoption at scale.Audiences encounter Wix AI through trusted leaders and concrete use cases,
not abstract messaging.
This reduces friction, builds credibility,
and accelerates adoption across multiple industries simultaneously.Instead of optimizing for one niche or audience, the strategy allows Wix to grow horizontally across the full spectrum of professional and cultural worlds while maintaining a consistent core logic.